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Non-Traditional Marketing: Products And Delivery
RECORD OF SOCIETY OF ACTUARIES 1986 VOL. 12 NO. 2 NON-TRADITIONAL MARKETING: PRODUCTS AND DELIVERY ... : My subject for today is credit cards in the marketing of insurance. I am going to discuss this subject ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Through Broadcast Media
Non-Traditional Marketing Through Broadcast Media Presented at October 1986 Annual Meeting. This ... media selection, acquisition expenses and analysis of efforts. Acquisition expenses; 15914 10/1/1986 ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance